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Board of Directors

Avery More - Chairman of the Board

Mr. Avery More has served as a member of SolarEdge board of directors since 2006. Mr. More was the sole seed investor in SolarEdge through his fund group, ORR Partners, and participated in all successive rounds until the Company’s public offering in March 2024. Mr. More has served as a member of SolarEdge’s audit committee and has chaired both the Company’s compensation committee and technology committee. Mr. More has been engaged in venture capital investments since 1994 through various funds: ORR Partners, More Family Investments, Savin Rosen Funds, Menlo Venture and Innoventions Capital. Some of the past investments are: AeroScout, Cappitech, Check, Datorama, Deci.Ai, Dome9, Earnix, and Vidyo. Current investments include: Appdome, Integra Oncology, Mend, SenseIP and 30+ other smaller deep-tech / early-stage companies. As an entrepreneur and executive, Mr. More was active in the early stages of the PC industry by opening the first computer store in 1977 in Houston and then as the President of ComputerCraft that went public in 1982.  Subsequently Mr. More was the president and chief executive officer of CompuCom Systems Inc. from 1989 to 1993 and grew it from $60M to over $1B in revenue.

Betsy Atkins - Member of the Board

Ms. Atkins is a seasoned business-woman and entrepreneur with two decades of experience serving on boards of public companies. She currently serves on the boards of Wynn Resorts (NASDAQ; WYNN), SL Green (NYSE; SLG) and Volvo Car Corporation (private). Ms. Atkins has a global, broad perspective on energy from her previous roles as Lead Director at SunPower Corporation (NASDAQ; SPWR), and Schneider Electric S.E (SU:EN Paris) as well as from her years of experience as an innovative founder of several successful high-tech, energy and consumer companies including, Ascend Communications and Clear Standards Inc.

Guy Gecht - Member of the Board

Mr. Gecht brings decades of leadership and board experience to the SolarEdge Board in the fields of technology, AI, and cybersecurity. Mr. Gecht served as Interim CEO of Logitech (NASDAQ: LOGI) from June to December 2023, and as CEO of Electronics for Imaging (EFI) from 2000 to 2018. Prior to joining EFI, Mr. Gecht worked for several startups in software leadership roles and was the Chief Technology Officer of Apple Israel. Mr. Gecht also served on the Board of Directors of Check Point Software Technologies (NASDAQ: CHKP) from 2006 to 2024 and was the Lead Independent Director from 2020 to 2024.

Dana Gross - Member of the Board

Dana Gross brings over 25 years of strategic and financial expertise to the Board of Directors from technology companies ranging from fintech to AI. She serves on the Board’s Audit Committee and qualifies as an Audit Committee financial expert. Ms. Gross is Head of Strategic Initiatives at Fiverr International Ltd., an online marketplace, and she was Chief Operating Officer of Prospera Technologies, an AI Agtech company, between 2016 and 2021 until she became Chief Strategy Officer (CSO). She currently serves on the boards of Tower Semiconductors Ltd. and Playtika Holding Inc.She has also previously held the role of Chief Financial Officer with eToro, a fintech company, and has served on the boards of such companies as M-Systems, AudioCodes, and PowerDsine. Ms. Gross holds a BSc in Industrial Engineering from Tel Aviv University and an MBA from San Jose University.

Dirk Hoke - Member of the Board

Dirk Carten Hoke’s career spans more than 25 years and five continents in various industries. Most recently, Mr. Hoke served from 2016 and until 2021 as the Chief Executive Officer of Airbus Defence and Space and also served as a member of Airbus’ Global Executive Committee. Prior to that, he held various executive positions at Siemens, including General Manager for the Transrapid Propulsion and Power Supply Subdivision, President of Siemens Transportation Systems China, Chief Executive Officer of Siemens Africa, Chief Executive Officer Industrial Solutions, Chief Executive Officer Customer Services and Chief Executive Officer Large Drives. Mr. Hoke resides in Germany and  serves on the Board of Advisors of Voyager Space and on the Board of Directors of Spire Global. He is also the designated CEO of Volocopter. He holds a degree in Mechanical Engineering from the Technical University of Brunswick, Germany and is an Alumni of the Young Global Leader Program of the World Economic Forum.

Shuki Nir - Member of the Board and Chief Executive Officer

Mr. Nir has nearly three decades of experience in leadership roles at multinational technology companies, most recently as SolarEdge’s CMO in 2024. Mr. Nir served as the General Manager of the consumer business at SanDisk (NASDAQ: SNDK) from 2008 to 2016, where he led the strategic transformation and turnaround of a loss-making division into a profitable global market leader.
Since then, Mr. Nir’s extensive tenure includes strategic consulting for multinational corporations and serving on several boards, including IronSource (NYSE: IS), Kornit Digital (NASDAQ: KRNT), and Oddity (NASDAQ: ODD). 
Mr. Nir holds an MBA, an LLB and BA in accounting from Tel Aviv University.

Nadav Zafrir - Member of the Board

Nadav Zafrir joined our board of directors in 2019. Bringing twenty-five years of experience in management, cyber leadership, and technology innovation, Mr. Zafrir is a General Partner, Managing Member, Co-Founder and Chief Executive Officer (CEO) of Team8 and a General Partner of Team8 Ventures and a member of the investment committee. He previously served as the Commander of the Israel Defense Forces’ Technology Intelligence Unit. He holds an LLB from the Interdisciplinary Center Herzliya (IDC) and an Executive MBA from the Kellogg – Recanati program of the Kellogg Graduate School of Business at Northwestern University in Chicago and the Recanati School of Business at Tel Aviv University. Further strengthening the executive management, Mr. Zafrir has followed SolarEdge since its establishment in 2006 through its growth to market leadership and provides our board with valuable experience in business and technology.

Yoram Tietz - Member of the Board

Mr. Tietz is a seasoned financial expert, with over 36 years in the field of public accounting, 15 of which he spent as the Managing Partner of Kost Forer Gabbay & Kasierer, a member of EY Global (EY Israel) from 2007 until 2022. Currently, Mr. Tietz has served as a senior advisor at General Atlantic LLP., a global investment firm, since 2022.Mr. Tietz is also the chairman of the Friends of Sheba Medical Center, the largest Hospital in Israel, and the Chairman of Birthright Israel Excel (non-profit organizations). Mr. Tietz holds a B.A. in Economics and Accounting from Tel Aviv University.

Gilad Almogy - Member of the Board

Mr. Almogy has been a founder of and the Chief Executive Officer of Ultima Genomics, Inc., provider of the first $100 human genome sequencing solution, since 2016. Previously, Mr. Almogy founded and served as the Chief Executive Officer of Cogenra Solar Inc., which he led from its inception until its acquisition by SunPower Corporation (Nasdaq: SPWR) in 2015. From 1997 to 2009, Mr. Almogy served in a number of roles at Applied Materials, Inc. (Nasdaq: AMAT), culminating in the position of Senior Vice President. Mr. Almogy holds a PhD in Applied Physics from the California Institute of Technology and a BSc in Mathematics and Physics from the Hebrew University in Jerusalem’s Talpiot program.