Management Team

Shuki Nir

Chief Executive Officer

Mr. Nir has nearly three decades of experience in leadership roles at multinational technology companies, most recently as SolarEdge’s CMO in 2024.

Mr. Nir served as the General Manager of the consumer business at SanDisk (NASDAQ: SNDK) from 2008 to 2016, where he led the strategic transformation and turnaround of a loss-making division into a profitable global market leader.
Mr. Nir’s extensive tenure includes strategic consulting for multinational corporations and serving on several boards, including IronSource (NYSE: IS), Kornit Digital (NASDAQ: KRNT), and Oddity (NASDAQ: ODD). 
Mr. Nir holds an MBA, an LLB and BA in accounting from Tel Aviv University.

Asaf Alperovitz

Chief Financial Officer

Mr. Alperovitz joined SolarEdge with more than three decades of finance expertise and leadership experience across multiple industries. Most recently, from 2019 to 2024, Mr. Alperovitz served as the CFO of Delta Galil, a global high-tech apparel company. Prior to Delta Galil, he held CEO and CFO positions at NASDAQ, NYSE and TASE listed companies, including Syneron Medical, Omrix Pharmaceuticals (acquired by J&J), Tefron and Allmed Solutions. He also previously held senior management roles at Ernst & Young. Throughout his career, Mr. Alperovitz has led multiple IPOs, secondary offerings, M&A deals, and strategic transformations. He holds a BA in Accounting & Economics and an MBA from Tel-Aviv University.

Uri Bechor

Chief Operating Officer

Mr. Uri Bechor joined SolarEdge in 2019 as our Chief Operating Officer. Prior to joining SolarEdge, Mr. Bechor was at Flex for 22 years where he served as Senior Vice President, Global Operations, Europe and the Americas and General Manager at Flex International Ltd. Mr. Bechor, in his previous position, oversaw more than forty manufacturing sites and was responsible for revenues of more than $10 billion.

Christian Carraro

General Manager Europe

Mr. Christian Carraro joined SolarEdge in 2016 and currently serves as General Manager Europe, overseeing all business activities in the region.

Mr. Carraro has spent over 15 years in the solar industry, with expertise across the entire value chain, including solar cell manufacturing, EPCs, and distribution channels. He is highly experienced in business development and organizational startups. Before joining SolarEdge, he served as the EMEA General Manager at Tigo Energy.

Mr. Carraro holds an Electrical Engineering degree from the University of Genova in Italy.

Amir Gat

General Manager International Markets

Mr. Amir Gat joined SolarEdge in 2022 and currently serves as Vice President and General Manager of International Markets. He oversees the company’s growth and strategic initiatives across global territories.

Mr. Gat brings a wealth of experience in strategy and international partnerships, having served as SolarEdge’s VP of Strategy and Partnerships, and prior to that, distinguished service of 30 years in the Israeli Air Force, as Head of Israeli Air Force Intelligence and Brigadier General.

Mr. Gat holds a B.Sc in Electrical Engineering and an M.A. in Political Science with a focus on Diplomacy and Security, both from Tel-Aviv University.

Ido Ginodi

Chief Product Officer

Mr. Ido Ginodi joined SolarEdge in 2021 as our Vice President of Global Product Management.

Appointed Chief Product Officer in 2024, Mr. Ginodi is responsible for shaping the product strategy and portfolio for residential, commercial, and optimized utility segments.

Prior to joining SolarEdge, Mr. Ginodi was a co-founder of a data-driven immunology startup and a strategic advisor to early and growth-stage startup companies. Earlier, he served as an Entrepreneur in Residence at the aMoon VC fund, and in various tech leadership positions with the Electronics Research Department (‘‘ERD’’), one of Israel’s national labs, tasked with developing innovative and complex systems. Ido built and led multiple multi-disciplinary teams of hundreds of engineers while there.

Mr. Ginodi holds an M.Sc in computer science from the Hebrew University, as well as an MBA from Tel-Aviv University.

Liron Har-Shai

VP R&D, Solar

Mr. Liron Har-Shai joined SolarEdge in 2009 and is currently responsible for all hardware Research and Development, as well as leading SolarEdge’s R&D program management.

Prior to joining SolarEdge, Mr. Har-Shai served for 8 years in the Electronics Research Department (ERD), one of Israel’s national labs, which is tasked with developing innovative and complex systems. During this period, Mr. Har-Shai held various positions, and managed numerous innovative, multi-disciplinary large scale techno-operational projects.

Mr. Har-Shai holds a B.Sc in Electrical Engineering (cum laude) from the Technion, Israel’s Institute of Technology in Haifa, and an M.Sc in Bio-Medical Engineering (cum laude) from Tel-Aviv University.

Daniel Huber

Chief Revenue Officer

Mr. Daniel Huber joined SolarEdge in 2010 and currently serves as our Chief Revenue Officer.

Prior to his current position, Mr. Huber held various executive sales and business management positions in SolarEdge, and prior to that, in Baccini Cell Systems, a division in the Applied Materials Solar Business Group.

Mr. Huber Holds a B.Sc. in Industrial Engineering & Management,  from Tel Aviv University.

Dalia Litay

Chief Legal Officer

Ms. Dalia Litay is the Chief Legal Officer at SolarEdge.

Ms. Litay joined SolarEdge with over two decades of experience in multinational companies and leading law firms.

Prior to joining SolarEdge, Ms. Litay served as Chief Legal Officer and General Counsel of ironSource Ltd. from 2015, where she was part of the executive team that lead the company to its public offering on the New York Stock Exchange in 2021, and its subsequent merger with Unity Software, Inc. (NYSE: U). 

Prior to ironSource, Ms. Litay practiced law at the Tel Aviv offices of Meitar and Herzog, where she specialized in global M&A and investments. She also worked as an attorney at the New York offices of Time Inc., where she managed International M&A and Licensing, and Paul, Weiss, where she focused on M&A and securities work.

Ms. Litay holds an LL.M. in Corporate Law from NYU School of Law and an LL.B. from University of Warwick School of Law. She is a member of both the New York and Israeli Bars.

Naama Ohana

Chief Commercial & Industrial Division

Ms. Naama Ohana joined SolarEdge in 2013, and is currently leading our global commercial business unit. Previously she held various executive sales and business management positions in SolarEdge.

Prior to joining SolarEdge, she worked at Bosch Israel, managing purchasing, service, and business development for the renewable energy division.

Ms. Ohana holds a B.Sc in Industrial Engineering and Management, from Ben Gurion University and a Global M.B.A., from IDC Herzeliya.

Maya Poleg

Chief Marketing Officer

Ms. Maya Poleg is the Chief Marketing Officer at SolarEdge.

Ms. Poleg is a seasoned marketing and product management executive, with almost two decades of experience in global tech environments, and extensive experience leading large scale international marketing teams.

She joined SolarEdge in 2023 as Vice President of Global Marketing, and prior to that, she spent over thirteen years at HP Inc. in a variety of marketing leadership positions.

Ms. Poleg holds an MBA from NYU Stern School of Business, and a Bachelor of Laws and Economics from Tel Aviv University.

Martin Rogers

General Manager North America

Mr. Martin (Marty) Rogers leads the North America team as General Manager for SolarEdge in the Americas and is responsible for all business activities in this region. Marty joined SolarEdge in June of 2020.

Mr. Rogers has a long history in the US and Global Solar Industry with over 14 years of extensive leadership experience focused on transforming and managing the critical Service and Support areas while focusing on customers in the residential, commercial and utility segments. Additionally, he has a strong background of over 15 years in electrical industry including product development, international country management, services, customer success, and team development. Marty has served in leadership positions at Schneider Electric, PDI, Power-One ABB, Enphase Energ,y and NEXTracker Solar. His leadership has always focused on customer success, team development, innovation, and profitable growth. Marty has been part of the SEDG leadership team for over 4.5 years.

Inbar Yariv

VP of Global HR

Inbar Yariv is the VP of Global HR at SolarEdge, a position she assumed in December 2024.

Ms. Yariv has spent over 15 years designing and implementing impactful HR strategies that align organizational culture with business goals.

Ms. Yariv joined SolarEdge in 2019 as Global HR Director, where she led HR initiatives across multiple business units worldwide. Managing a global team of 10 HR Business Partners, she oversaw organizational development plans that supported continuous growth. Her success in driving HR programs led to her promotion to Senior HR Director, where she took on oversight of HR functions for global operations, including six manufacturing sites and corporate units.

Ilan Yoscovich

Chief Technology Officer

Mr. Ilan Yoscovich joined SolarEdge in 2008 and currently serves as our Chief Technology Officer.

Mr. Yoscovich is responsible for leading our future technology strategy, managing some of the most innovative PV power harvesting development activities within the Company and overseeing research and development and product activities with respect to technology, intellectual property, performance and cost structure. Prior to joining SolarEdge, Mr. Yoscovich served as Chief Technology Officer of Slyde Technologies, a wireless technology start-up company, between 2005 and 2008. Prior to that, Mr. Yoscovich spent 10 years with the Electronics Research Department (‘‘ERD’’), one of Israel’s national labs, which is tasked with developing innovative and complex systems. During this period, Mr. Yoscovich held various research and development and management positions.

Mr. Yoscovich holds a B.Sc. in Electrical Engineering and an M.S. Electrical Engineering from Tel Aviv University.

Ronen Faier

Special Advisor

Mr. Ronen Faier joined SolarEdge in 2011 as our Chief Financial Officer, and served as interim CEO in 2024.

Prior to joining SolarEdge, Mr. Faier served from 2008 to 2010 as the Chief Financial Officer of modu Ltd, a privately owned Israeli company. Between 2004 and 2007, Mr. Faier held several senior finance positions, including Chief Financial Officer at Msystems prior to its acquisition by SanDisk Corporation in 2006.

Mr. Faier also serves as a member of the board at Monday.com and at Kaltura, Inc. He holds a CPA (Israel) license, an MBA (with Honors) from Tel Aviv University and a B.A. in Accounting and Economics from the Hebrew University in Jerusalem.

Zvi Lando

Special Advisor

Mr. Zvi Lando joined SolarEdge in 2009 As VP sales, and served as CEO between 2019 and 2024.

Mr. Lando had previously spent 16 years at Applied Materials, based in Santa Clara, California, where he held several positions, including process engineer for metal deposition and chemical vapor deposition systems, business manager for the Process Diagnostic and Control Group, Vice President, and General Manager of the Baccini Cell Systems Division in the Applied Materials Solar Business Group.

Mr. Lando holds a B.Sc. in Chemical Engineering from the Technion, Israel’s Institute of Technology in Haifa, and is the author of several publications in the field of chemical deposition.

Meir Adest

Co-founder

Mr. Meir Adest co-founded SolarEdge in 2006 and has served since 2007 as our Vice President, Core Technologies where he was responsible for SolarEdge’s certification and research of future technologies. He was appointed to serve as our Chief Information Officer in 2018 and appointed as Chief Product & Information Officer in 2020.

Prior to co-founding SolarEdge, Mr. Adest spent 7 years at the Electronics Research Department (‘‘ERD’’), one of Israel’s national labs, which is tasked with developing innovative and complex systems, where he held a number of positions and managed large-scale techno-operational projects.

Mr. Adest holds a B.Sc in mathematics, physics, and computer science from the Hebrew University in Jerusalem.