Management Team

Zvi Lando

Chief Executive Officer

Mr. Zvi Lando joined SolarEdge in 2009 as our Vice President, Global Sales.

Mr. Lando had previously spent 16 years at Applied Materials, based in Santa Clara, California, where he held several positions, including process engineer for metal deposition and chemical vapor deposition systems, business manager for the Process Diagnostic and Control Group, Vice President, and General Manager of the Baccini Cell Systems Division in the Applied Materials Solar Business Group.

Mr. Lando holds a B.Sc. in Chemical Engineering from the Technion, Israel’s Institute of Technology in Haifa, and is the author of several publications in the field of chemical deposition.

Ronen Faier

Chief Financial Officer

Mr. Ronen Faier joined SolarEdge in 2011 as our Chief Financial Officer.

Prior to joining SolarEdge, Mr. Faier served from 2008 to 2010 as the Chief Financial Officer of modu Ltd, a privately owned Israeli company. Between 2004 and 2007, Mr. Faier held several senior finance positions, including Chief Financial Officer at Msystems prior to its acquisition by SanDisk Corporation in 2006.

Mr. Faier holds a CPA (Israel) license, an MBA (with Honors) from Tel Aviv University and a B.A. in Accounting and Economics from the Hebrew University in Jerusalem.

Rachel Prishkolnik

VP General Counsel & Corporate Secretary

Ms. Rachel Prishkolnik joined SolarEdge in 2010 as our Vice President, General Counsel and Corporate Secretary.

Prior to joining SolarEdge, Mrs. Prishkolnik served as the Vice President, General Counsel & Corporate Secretary of Gilat Satellite Networks Ltd. At Gilat she held various positions beginning as Legal Counsel in 2001 and becoming Corporate Secretary in 2004 and Vice President, General Counsel in 2007. Prior to Gilat, she worked at the law firm of Jeffer, Mangels, Butler & Marmaro LLP in Los Angeles.

Ms. Prishkolnik holds an LLB law degree from the Faculty of Law at the Tel Aviv University and a B.A. from Wesleyan University in Connecticut. She is licensed to practice law and is a member of the Israeli Bar.

Uri Bechor

Chief Operating Officer

Mr. Uri Bechor joined SolarEdge in 2019 as our Chief Operating Officer. Prior to joining SolarEdge, Mr. Bechor was at Flex for 22 years where he served as Senior Vice President, Global Operations, Europe and the Americas and General Manager at Flex International Ltd. Mr. Bechor, in his previous position, oversaw more than forty manufacturing sites and was responsible for revenues of more than $10 billion.

Yoav Galin

Future Technologies and Co-Founder

Mr. Yoav Galin co-founded SolarEdge in 2006 and has served since our founding as our Vice President, Research & Development where he is responsible for leading the execution of our technology strategy, building and managing the technology team and overseeing research and development of SolarEdge’s innovative PV power harvesting products.

Prior to joining SolarEdge, Mr. Galin served for 11 years at the Electronics Research Department (‘‘ERD’’), one of Israel’s national labs, which is tasked with developing innovative and complex systems. During this period, Mr. Galin held various research and development and management positions.

Mr. Galin holds a B.Sc. in Electrical Engineering from Tel Aviv University.

Meir Adest

Chief Product Officer, Co-founder

Mr. Meir Adest co-founded SolarEdge in 2006 and has served since 2007 as our Vice President, Core Technologies where he is responsible for SolarEdge’s certification and research of future technologies. He was appointed to serve as our Chief Information Officer in 2018 and appointed as Chief Product & Information Officer in 2020.

Prior to co-founding SolarEdge, Mr. Adest spent 7 years at the Electronics Research Department (‘‘ERD’’), one of Israel’s national labs, which is tasked with developing innovative and complex systems, where he held a number of positions and managed large-scale techno-operational projects.

Mr. Adest holds a B.Sc in mathematics, physics, and computer science from the Hebrew University in Jerusalem.

Ilan Yoscovich

Chief Technology Officer

Mr. Ilan Yoscovich joined SolarEdge in 2008 and currently serves as our Chief Technology Officer.

Mr. Yoscovich is responsible for leading our future technology strategy, managing some of the most innovative PV power harvesting development activities within the Company and overseeing research and development and product activities with respect to technology, intellectual property, performance and cost structure. Prior to joining SolarEdge, Mr. Yoscovich served as Chief Technology Officer of Slyde Technologies, a wireless technology start-up company, between 2005 and 2008. Prior to that, Mr. Yoscovich spent 10 years with the Electronics Research Department (‘‘ERD’’), one of Israel’s national labs, which is tasked with developing innovative and complex systems. During this period, Mr. Yoscovich held various research and development and management positions.

Mr. Yoscovich holds a B.Sc. in Electrical Engineering and an M.S. Electrical Engineering from Tel Aviv University.

Shuli Ishai

Chief Human Resources Officer and Corporate VP

Ms. Shuli ‏Sharabani Ishai joined SolarEdge in 2020 as our Vice President of Global Human Resources.

Ms. Ishai brings a wealth of experience to her role, previously serving as Executive Vice President of HR and MIS at Stratasys, Chief Resource Officer at Netafim, and Corporate Vice President of HR at Nice.

Ms. Ishai holds a BA and an MA in Art History from Tel Aviv University and an MA in Organizational Behavior from Tel Aviv University.

Daniel Huber

Chief Revenue Officer

Mr. Daniel Huber joined SolarEdge in 2010 and currently serves as our Chief Revenue Officer as well as General Manager in Australia, Japan, India, LATAM, Africa and Israel

Prior to his current position, Mr. Huber held various executive sales and business management positions in SolarEdge, and prior to that, in Baccini Cell Systems, a division in the Applied Materials Solar Business Group.

Mr. Huber Holds a B.Sc. in Industrial Engineering & Management,  from Tel Aviv University.

Peter Mathews

North America General Manager

Mr. Peter Mathews leads the North America team as General Manager for SolarEdge in the Americas and is responsible for all business activities in this region.

Mr. Matthews is a veteran of more than 25 years in the global semiconductor and solar industries where he worked in various management positions including senior sales, marketing and business development roles. He has led various companies through the start-up, IPO and growth phases including Enecsys, Solyndra and FormFactor.

Alfred Karlstetter

Europe General Manager

Mr. Alfred Karlstetter joined SolarEdge in 2015 as the General Manager of SolarEdge Europe.

Prior to joining SolarEdge, Mr. Karlstetter was the Vice President of Global Sales for Samil Power, a global inverter company headquartered in China. From 2009 to 2012, Mr. Karlstetter was the Vice President of European Sales and Global Accounts for SMA, the leading inverter company at the time. Before entering the PV industry, Mr. Karlstetter held senior technology and sales positions in the semiconductor and electronics industry at KEMET Electronics and Epcos.

Mr. Karlstetter holds an Industrial Engineering degree from the University of Applied Sciences in Munich.

Liron Har-Shai

VP R&D, Solar

Mr. Liron Har-Shai joined SolarEdge in 2009 and is currently responsible for all hardware Research and Development, as well as leading SolarEdge’s R&D program management.

Prior to joining SolarEdge, Mr. Har-Shai served for 8 years in the Electronics Research Department (ERD), one of Israel’s national labs, which is tasked with developing innovative and complex systems. During this period, Mr. Har-Shai held various positions, and managed numerous innovative, multi-disciplinary large scale techno-operational projects.

Mr. Har-Shai holds a B.Sc in Electrical Engineering (cum laude) from the Technion, Israel’s Institute of Technology in Haifa, and an M.Sc in Bio-Medical Engineering (cum laude) from Tel-Aviv University.

Naama Ohana

VP & General Manager Commercial Business Unit

Ms. Naama Ohana joined SolarEdge in 2013, and is currently leading our global commercial business unit. Previously she held various executive sales and business management positions in SolarEdge.

Prior to joining SolarEdge, she worked at Bosch Israel, managing purchasing, service, and business development for the renewable energy division.

Ms. Ohana holds a B.Sc in Industrial Engineering and Management, from Ben Gurion University and a Global M.B.A., from IDC Herzeliya.

Yogev Barak

Chief Marketing Officer

Mr. Yogev Barak joined SolarEdge in 2021 as our Chief Marketing Officer.

Mr. Barak brings to SolarEdge over twenty-five years of experience in international marketing, strategy and product management, including executive management positions at HP Inc. and Applied Materials.

In his most recent role, Mr. Barak served as Head of Strategy, Marketing, Products and Business Management at HP Indigo Division.
Mr. Barak holds a B.Sc. in Electrical Engineering from Tel Aviv University.

Alon Shapira

VP Quality & Reliability

Mr. Alon Shapira joined SolarEdge in 2012 and currently serves as the company’s Vice President, Quality and Reliability.

Prior to joining SolarEdge, Mr. Shapira served over 19 years in multiple leadership positions with the Electronics Research Department (‘‘ERD’’), one of Israel’s national labs, which is tasked with developing innovative and complex systems. His positions at ERD included serving as deputy to the head of the ERD,Vice President of Research and Development.

Mr. Shapira holds a B.Sc. in Electrical Engineering (summa cum laude) from the Technion, Israel’s Institute of Technology in Haifa and an M.Sc. in Electrical Engineering Systems (cum laude) from Tel Aviv University.

Alon Barel

VP Corporate Business Development

Mr. Alon Barel joined SolarEdge in 2011. Prior to his current position, Mr. Barel held multiple executive sales and business management positions in SolarEdge.

Before joining SolarEdge, Mr. Barel held sales, business development and project management positions in cybersecurity and defense companies including Indegy (acquired by Tenable), Safend (acquired by Wave Systems), Aeronautics, and Elbit Systems.

Mr. Barel holds a B.Sc. in Electrical Engineering, from Tel Aviv University.

Ofer Bokobza

General Manager, Energy Storage Division

Mr. Ofer Bokobza joined SolarEdge in 2023 as General Manager, Energy Storage Division.

Mr. Bokobza brings rich corporate management experience to this strategic position, including serving as COO at Align, a global medical device company, from 2018 to 2023. Prior to Align, Mr. Bokobza was CEO of Expanding Orthopedics from 2010 to 2018 where he took the company from concept to commercialization to acquisition. He has also served in various VP and General Manager positions in the semiconductor industry, many of which with Applied Materials Inc. 

Mr. Bokobza holds a BSC in Engineering from the Technion, Israel Institute of Technology.