SolarEdge Appoints New Seasoned Executive Robert Bruchner to Increase Growth in Germany

Bruchner brings 13 years’ leadership experience in solar and storage to the role

MÜNCHEN, Germany – 14 March 2024SolarEdge Technologies, a global leader in smart energy technology, today announces the appointment of Robert Bruchner as Head of Sales and Marketing for Germany. With 13 years of leadership experience in solar and storage for both residential and commercial & industrial-scale (C&I) applications in Germany, Bruchner’s primary objective will be to drive growth of SolarEdge in the region, while also growing the company’s industry-leading network of PV installers.

Having served in senior positions with leading renewable energy providers across Europe, Bruchner comes to the role with a wealth of experience in growing businesses and launching new technologies to the market. Prior to joining SolarEdge he served in leadership sales and business development positions for Tesla, Nedap, and Sunroof.

Bruchner comments: “Throughout my career, I’ve always had an appreciation from afar for the innovative technology that SolarEdge has brought to market, redefining the conventional way solar energy is produced with DC-optimization. With a solid and comprehensive   ecosystem of premium-quality products spanning PV, storage and EV charging, and an industry-leading network of over many thousands of solar PV installers in Germany, SolarEdge is ideally positioned to lead the growth of PV in the region. I’m excited for the opportunity to be a part of this journey.”

Alfred Karlstetter, General Manager Europe at SolarEdge, adds: “With his vast industry experience and proven track record, we’re delighted to have Robert onboard to lead our operations in Germany.  Robert’s deep understanding of installers’ needs will help us continue to deliver best-in-class solutions and increase business growth and profitability of our customers – a key imperative at SolarEdge.”

About SolarEdge

SolarEdge is a global leader in smart energy technology. By leveraging world-class engineering capabilities and with a relentless focus on innovation, SolarEdge creates smart energy solutions that power our lives and drive future progress. SolarEdge developed an intelligent inverter solution that changed the way power is harvested and managed in photovoltaic (PV) systems. The SolarEdge DC optimized inverter seeks to maximize power generation while lowering the cost of energy produced by the PV system. Continuing to advance smart energy, SolarEdge addresses a broad range of energy market segments through its PV, storage, EV charging, batteries, and grid services solutions. SolarEdge is online at